Margaritaville Hotels & Resorts is set to debut a Key West, Fla., outpost, announcing plans to reflag the Barbary Beach House Key West and relaunch the property as the Margaritaville Beach House Key West this fall.
Located across from Smathers Beach, the 186-room property is slated to undergo a $3 million enhancement project, which will comprise the addition of several Margaritaville food and beverage concepts and an expanded retail outlet, among other new elements.
The $3 million facelift comes on the heels of a recent, more comprehensive $18 million renovation of the Barbary Beach House Key West, under which the resort revamped its guestrooms, lobby and landscaping as well as its pool.
The Margaritaville Beach House Key West will offer amenities like a 24-hour fitness center, poolside entertainment, kids’ activities, indoor and outdoor event space and access to watersports equipment like Hobie Cats, paddleboards and kayaks.
Ocean Properties Hotels & Resorts, which currently operates the Barbary Beach House Key West, will continue to manage the resort following its reflagging.
The Margaritaville Beach House Key West is one of several new Margaritaville Hotels & Resorts openings slated for this year. The brand will begin welcoming guests to its Margaritaville Resort Times Square in New York on June 15, as well debut its Margaritaville Island Reserve Cap Cana in the Dominican Republic come October.